2023 was overall a fantastic year filled with enriching experiences, but the last quarter, typically my favorite part of each year, definitely roundhouse kicked me in the behind. I ended the year with pretty debilitating burnout, and was already begrudgingly dreading the middle-to-end of the NEXT year because, why would it be any different? I’m sitting here like a big dummy changing absolutely nothing about the major pillars of my life.

We hear time and time again that the definition of insanity is doing the same thing over and over and expecting different results. A fear of stagnation is drilled into us, and especially in this day and age we are expected to always be doing something new. People that don’t like change or enjoy a particular routine are looked at as dull and uninspiring, lacking in aspiration. We are told if we get tired of something, or a particular job, relationship, etc. isn’t serving us then just drop everything and start over, and often face judgement if we don’t. Everyone sees the big changes, but no one notices those subtle, butterfly effect changes that can make a huge difference without completely blowing up your life (Disclaimer: Sometimes you do need to start over, trust me, I’ve been there. But not always…) I propose a little bit of advocacy for consistency, and sticking around long enough to get to the breakthrough.

This was a year of growth for me: growth in closeness to my family and friends both new and old; growth with my partner as we both became better versions of ourselves individually, and learned how to mesh these individual identities into a shared life; and growth in my career as the first year I worked as an independent artist. Growth is not linear. Not everything worked well. There was a lot of joy as I packed more different experiences than I’ve had in the last 5 years into one, but also a lot of tears. Much of 2023 was one big learning experience.

I grew my online business, took part in public arts projects, lead an art restoration project, taught art to just about every age and ability level in 5 different cities, and finally refurbished my unfinished basement and created an official home studio.

Some things I learned in my first year as an independent artist are:

• Teaching is a key component for job stability as a traditional artist. I’ve seen other independent artists that are graphic designers make logos and web design their main base, but as a creator who only dabbles in the more techy stuff, teaching at local arts non-profits has been a consistent base especially once word of mouth spreads via happy students. Being involved as a contractor at larger organizations rather than only trying to teach private lessons or workshops independently has the added benefit of opening the door to other opportunities once that organization learns your skillset.
• Be choosy about market venues. When it comes to in person art markets and festivals, I had been taking the approach of best value and high quantity. I ended up getting super burnt out as it’s no secret markets are a lot of work, and so many of the “Amazing, this venue is only charging 20 bucks to set up!” opportunities were completely dead with no customers. All those small charges could have added up to funds to afford the gas and booth fee for an out of town venue in a more populated, high traffic area for example. In 2024 I will be focusing on larger, more established markets, but maybe doing less than 5 per year rather than one every couple weeks. When it comes down to it, today I think in person sales are more about getting your face out there and talking to people about your brand than making a huge amount of money.
• Your social tribe isn’t necessarily the same demographic as your customers. This is something really interesting I’ve discovered through my own record keeping and observations. I do a lot of upcycled clothing. Overwhelmingly, the women who buy my clothing are women 2-3+ decades older than me that enjoy having artsy statement pieces as a part of their everyday wardrobe. My juniors painted and fabric collage garments on the other hand take forever to move. Similarly, when I set up my art prints and mixed media work for sale at venues that are places I’d actually hang out (a punk rock music festival for example) I sold almost nothing, but when I set up at events that attracted a lot of customers that were actually quite different from me and my typical friend group, I surprisingly sold well! It is advantageous to pay attention to who is most excited about your work, and see if there are any common threads.
• Take control of your schedule, and be intentional. One of the main reasons I wanted to go independent was to get a better handle on my anxiety level. I have always had an incredibly difficult time with not knowing exactly what my schedule will look like way ahead, or the idea of my day to day routine being controlled by someone else – that’s a big anxiety trigger for me, and though I’ve tried to work around it at the end of the day it’s just how my brain works. I was tempted to jam in every opportunity possible all over the place because realistically, sometimes things don’t run and I didn’t want to come up empty handed. I ended up with an erratic schedule that if a boss had handed to me, I’d have been really angry with them – but it was me who had done it to myself! Dealing with work that is not necessarily “guaranteed” can be nerve-wracking because, well, survival. Now that I have been able to observe what usually always ends up pulling through and what pursuits are a bit more of a wildcard, I can allow myself to say no to some things so that I can include other important things in my life besides just work.
• Become familiar and comfortable with ups and downs. As implied, there will be times when everything is coming together and it’s one big achievement after the other, and times when things are really slow. It’s like this for any independent or commission based job, and you have to just expect it to happen and plan/budget accordingly to the best of your ability.
• Resist marrying your value and identity to your job. This has been difficult for me anyway as discussed in a previous post. It is especially challenging for those that are in a creative field because so much of what we put out into the world through our craft is very personal. However, this tie is dangerous because during those times when work slows down or a project you were excited about gets delayed, etc. you end up taking it personally and feeling like you are a bad person or have a bad life, and it can color absolutely everything. A small or medium size setback becomes insurmountable. I love what I do and am passionate about it, but it is no longer the most important facet of my existence and that is normal and healthy.

I always do a small project for the new year inspired by the new Pantone Color Of The Year. This year’s was Peach Fuzz, which is honestly not my favorite. However, the soft, neutral orange color was perfect to add a warm glow to some watercolor winter scenes.

I hope you enjoy the quick demo, and have a wonderful start to the new year. Other working creatives out there, what are some things that you learned in 2023?